Originally Posted January 12, 2018 on

By Libby Brandt

ChoiceLocal is constantly working with our partners to develop a digital marketing strategy that addresses their specific problems in meaningful ways. One of the most common questions our partners ask is, “How do I keep track of leads that come in through my website, PPC and search?” Continue reading


Does Your Business Need A NAP? Why Consistent Name, Address and Phone Number Matter To Google

Originally Posted June 16, 2016 on

The process of search engine optimization (SEO) is often overwhelming for beginners. Many simply do not know where to begin and struggle to grasp the minutiae of how to achieve search engine ranking success. At ChoiceLocal, we utilize a number of key best practices to ensure local search domination for our clients. Today we’d like to share one of our most essential best practices: consistent name, address and phone numbers (NAP!) Continue reading

International Student Retention: We Can Do Better

Originally Posted June 14, 2014 for KnowledgeShares.Org

In recent weeks, several articles have brought to light a common problem in the international student community: retention rates and disparate expectations between students and institutions.

A unique NAFSA report, which incorporates student perspectives alongside university perceptions, sums up the issue succinctly:  “ … poor retention is a function of the mismatch between expectations of students prior to enrollment and the actual experience of students once they are on campus.” Continue reading

Staff Spotlight – Adam Griffith

Originally Posted 3/14/13 on

The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.

“That Vince Lombardi quote is one of my favorites,” said Adam Griffith.  “I think it rings especially true in education. You can have all of the knowledge about a process and all the strength in the world, but if you’re not willing to take that first step and work toward your degree, it won’t do you any good. You have to have that will.” Continue reading

The Secret to Her Success: How Ondrea Saffo went from the mailroom to paralegal

Originally Posted January 5, 2013 on

“Focus on your potential instead of your limitations” – Allen Loy McGuiness.

When Ondrea Saffo started out in the mailroom at a law firm over ten years ago, she had no idea that her own raw potential and motivation would eventually lead her to pursue a bachelor’s degree in legal studies from Chancellor University. Continue reading

A Degree in Paralegal Studies with a Dose of Medical Field Experience

Originally Posted 11/12/12 on

Paralegal studies degrees allow virtually anyone who has a passion for law an opportunity to grow both professionally and personally. The projected employment growth rate stands at 18%, according to the U.S. Bureau of Labor Statistics.

For those with a medical background –nurses, EMTs, physicians and others – it can be even more rewarding. Continue reading